IKEA: HOUSE OR HOME
This 60 second IKEA commercial explores the difference between a “house or a home”. A voice over accompanies the flowing graphic visuals, which seamlessly merge with typography. The spot has been also made into a 40" version and three 10" cutdowns.

Download (5mb mov)

SCREENINGS 2009
- Southampton Solent University, Southampton, UK, 17 Feb + 23 Apr + 7 Dec
- Ravensbourne College of Design and Communication, London, UK, 28 Jan + 20 Nov
- Fredrikstad Animation Festival, Norway, Sat 14 Nov
- Kinofest, Bucharest, Romania, Sat 24 Oct
- Balkanima, Belgrade, Serbia and Montenegro, 6-10 Oct
- Branchage Jersey International Film Festival, Jersey, Channel Islands, Sat 3 Oct
- In The Palace Int'l Short Film Festival, Balchik, Bulgaria, 20-27 Jun
- ArtsFest, Wellington College, Berkshire, UK, 23 Jun
- Ferienakademie 2009, Kloster Roggenburg, Germany, 15 Apr
- Kunsthochschule für Medien, Cologne, Germany, 22 Jan

2008
- Animated Dreams, Tallinn, Estonia, 21 Nov
- Holland Animation Film Festival, Utrecht, Holland, 5-9 Nov
- Royal College of Art, London, UK, Thu 6 Nov
- Detmold International Short Film Festival, Detmold, Germany, 2-5 Oct
- Animae Caribe Festival, Trinidad, 23 Sep
- Image Forum Festival, Tokyo, Kyoto, Fukuoka and Yokohama, Japan, Apr-Jul
- Bitfilm Festival, Stuttgart and Hamburg, Germany, May and Jul
- Apple Store Ginza, Tokyo, Japan, 26 May
- Planet Studyo Plus One, Osaka, Japan, 24 and 25 May
- Kyoto Saga University of Arts, Kyoto, Japan, 20 May
- Osaka Electro-Communication University, Osaka, Japan, 15 May
- Kyoto University, Kyoto, Japan, 12 May
- Uplink Factory, Tokyo, Japan, 7 and 8 May
- Bristol School of Animation, University of West of England, Bristol, 16 Apr
- Creative Futures, Anglia Ruskin University, Cambridge, UK, 9 Apr
- FDMX, Norwich School of Art and Design, Norwich, UK, 6 Mar
- Newport School of Art, University of Wales, Newport, UK, 4 Mar
- London Animation Studio, Central St. Martin's College, London, UK, 25 Feb
- University College for the Creative Arts, Farnham, UK, 7 Feb
- 4X4, Klub 55, Warsaw, Poland, 27 Jan
- 4X4, Firlej, Wroclaw, Poland, 24 Jan
- FDMX, Anglia Ruskin University, Cambridge, UK, 23 Jan

2007
- Media Art Friesland Festival, Leeuwarden, Holland
- Ferdinand-von-Steinbeiß Schule für Grafikdesign, Ulm, Germany
- Nikolaus-Kopernikus-Gymnasium, Weissenhorn, Germany

PUBLICATIONS AND TV
- The Reel DVD, UK, Nov 2007
- 'boards magazine screening room, Canada, 2007
- major TV & cinema advertising campaign, UK, 2007-2008
- for press coverage see PRESS



CREDITS
Director: Max Hattler
Client: IKEA
Production Company: Bermuda Shorts
Producer: Lisa Hill
Animation: Max Hattler, Martin Lye, Martin Morris, Tom Mitchell, Jason Guest, James Butler, Katy Milner, Christoper Harrup, Asa Lucander, Oli
Agency: Beattie McGuinness Bungay
Creatives: Trevor Beattie & Simon Bere
Agency Producer: Jane Oak
Sound: 750mph
Length: 1'00"
Year: 2007