IKEA: HOUSE OR HOME
This 60 second IKEA commercial explores the difference between a “house or a home”. A voice over accompanies the flowing graphic visuals, which seamlessly merge with typography. The spot has been also made into a 40" version and three 10" cutdowns.

Download (5mb mov)

SCREENINGS 2008
- Holland Animation Film Festival, Utrecht, Holland, 5-9 Nov
- Detmold International Short Film Festival, Detmold, Germany, 2-5 Oct
- Animae Caribe Festival, Trinidad, 23 Sep
- Image Forum Festival, Tokyo, Kyoto, Fukuoka and Yokohama, Japan, Apr-Jul
- Bitfilm Festival, Stuttgart and Hamburg, Germany, May and Jul
- Apple Store Ginza, Tokyo, Japan, 26 May
- Planet Studyo Plus One, Osaka, Japan, 24 and 25 May
- Kyoto Saga University of Arts, Kyoto, Japan, 20 May
- Osaka Electro-Communication University, Osaka, Japan, 15 May
- Kyoto University, Kyoto, Japan, 12 May
- Uplink Factory, Tokyo, Japan, 7 and 8 May
- Bristol School of Animation, University of West of England, Bristol, 16 Apr
- Creative Futures, Anglia Ruskin University, Cambridge, UK, 9 Apr
- FDMX, Norwich School of Art and Design, Norwich, UK, 6 Mar
- Newport School of Art, University of Wales, Newport, UK, 4 Mar
- London Animation Studio, Central St. Martin's College, London, UK, 25 Feb
- University College for the Creative Arts, Farnham, UK, 7 Feb
- 4X4, Klub 55, Warsaw, Poland, 27 Jan
- 4X4, Firlej, Wroclaw, Poland, 24 Jan
- FDMX, Anglia Ruskin University, Cambridge, UK, 23 Jan

2007
- Media Art Friesland Festival, Leeuwarden, Holland - presentation
- Ferdinand-von-Steinbeiß Schule für Grafikdesign, Ulm, Germany
- Nikolaus-Kopernikus-Gymnasium, Weissenhorn, Germany

PUBLICATIONS AND TV
- The Reel DVD, UK, Nov 2007
- 'boards magazine screening room, Canada, 2007
- major TV & cinema advertising campaign, UK, 2007-2008
- for press coverage see PRESS



CREDITS
Director - Max Hattler
Client - IKEA
Production Company - Bermuda Shorts
Producer - Lisa Hill
Agency - Beattie McGuinness Bungay
Creatives - Trevor Beattie & Simon Bere
Agency Producer - Jane Oak
Sound – 750mph
Length: 1'00"
Year: 2007